Meet the Founder

Stephanie Fulk

Founder · Greenhouse & Nursery Operations

Stephanie Fulk and her family at the Almanac Planting Co farm in the Pennsylvania Wilds of Northwestern Pennsylvania
The Grower Behind the Brand

Stephanie is the founder of Almanac Planting Co and oversees all greenhouse and nursery operations — which, in practice, means she cares for everything growing on the property. From propagation and crop planning to plant health and quality control, she's the reason Almanac's plants arrive healthy, well-rooted, and ready to thrive.

She originally co-founded Almanac in 2019 as a small wholesale plant production project on a five-acre farmette. She'd asked Justin to start the company with her, but he wasn't ready to make the commitment. In late 2020, Stephanie took full ownership of the business and bet on herself. From there, she saw an opportunity to sell retail online and started listing plants on Etsy. The traction was real and immediate — and it proved something important: there was a nationwide market for well-grown plants sold by someone who actually knew what they were doing.

That early success on Etsy is what eventually brought Justin on full-time in 2021 to build the website and digital infrastructure. But the vision, the risk, and the proof of concept — that was all Stephanie.

Before Almanac

Before founding Almanac, Stephanie worked as a real estate agent and helped manage her parents' automotive service center. Those years taught her how to juggle customers, payroll, and the countless small details that keep a business moving — lessons that quietly shaped the foundation of the farm.

From the first greenhouses built in Justin's grandparents' backyard to the current 40-acre farm in the Pennsylvania Wilds, her philosophy has stayed the same: grow resilient, beautiful plants — and never rush them out the door.

Life Outside the Greenhouse

Ask Stephanie what she does to unwind, and the answer is usually: more time with plants. There's something about the rhythm of greenhouse work — the watering, the checking, the quiet observation — that she finds genuinely restorative. It doesn't feel like a job so much as a place she belongs.

When she's not in the greenhouse, you'll find her exploring the woodlands and rolling hills around the farm with her dogs and family. She draws inspiration from writers like Robin Wall Kimmerer and Aldo Leopold, whose work reflects the deep connection between people and land. That same spirit shows up in her kitchen, where she cooks with ingredients grown on the farm or sourced from nearby producers — Italian food being her specialty, prepared with the same patience and seasonality she brings to her plants.

For Stephanie, Almanac isn't just a business — it's a way of life. The seasons shape everything at the farm and at home. Growing plants and raising her two children follow the same quiet rule: pay attention, be patient, and don't rush what takes time.